
Thammasat University has a long history as a leading university fostering political and ideological change.
We have created an open and dynamic environment to attract the best and brightest independent thinkers
who challenge the status quo. This is fundamental to our country’s political and economic growth.
The Master of Science in Marketing Program (MIM) was established in 1983 and is Thailand’s first graduate
program in Marketing conducted entirely in English. It is designed to provide the marketing expertise that the
Thai business community needs. Over the years, it has been immensely successful.
The Program is continuously improving its teaching methods and provides its students with the best possible
curriculum and faculty in the marketing field. The MIM Program is aggressively expanding its collaboration
with many top business schools around the world. World-class professors are invited to teach and equip
students with the critical skills necessary for success in their careers in the global business environment.
Eight years ago, the MIM Program made a significant change to keep pace with the world’s growing trends in
entrepreneurship by incorporating this discipline as an integral part of its curriculum. It requires second-year
students to combine all aspects of their two-year studies to develop a business plan for a new start up
company - a much more integrated and practical approach to real life marketing for new and running
businesses.
The Program enhanced and rounded out this learning by providing its students the unique opportunity to
participate in leading new venture competitions around the world. The MIM’s great success over the years in
these events is a testament to the quality of its education and the students graduating from the Program.

Each year the applicants for the Program are of a
higher quality. The MIM Program attracts an
exceptional group of diverse, accomplished, and
highly motivated men and women who possess a
passionate desire to be well-trained marketing
professionals. Participants are selected not only by
their academic ability, but also for their vision,
enthusiasm and their capability to share their unique
experience. We thank you for your interest in the MIM Program and
urge you to find out more about it - on our web site.
We challenge
you to participate in the MIM Program, be open to a
wealth of valuable knowledge and build a solid
foundation for your future career.
Gasinee Witoonchart
Dean

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